The book I will review today is titled “Obvious Adams”, it is a call to business owners, aspiring business owners, marketers and advertisers to look out for the “Obvious “. This book is over a century old, this tells us that there is really nothing new under the sun as the saying goes. The argument by some people is that for business and advertising campaigns to succeed, it must be new, nostalgic and avoid the obvious. What if you obey all of these rules and nobody is buying or talking about your business or products, not because they do not care, rather they do not understand jack about your business or advert. Now, have you ever seen an advert that you keep asking, what exactly are they advertising or selling ? You are not alone, it has happened to me before and same can happen to your supposed clients and customers if they can not see nor relate with your products and message. This business book is the story of a young boy who rose from grass to grace, he was...
The one thing every serious undergraduate looks forward to is the end of their stay in school when they are finally rewarded with a certificate (or a statement of result in schools that are resistant to development). However, they will soon realise that as a typical university graduate in Nigeria, the pursuit of certificates is far from over. The next one in line is the passport to enter the corporate labour market in Nigeria; the National Youth Service Corps (NYSC) certificate. If you are lucky you will probably spend only a few months waiting for your NYSC posting. However a large pool of graduates spend a significant amount of time waiting to be posted. Typically, this time is spent doing nothing particularly useful which is sad because time lost can never be regained. As a recent graduate, you can work and earn real money while at it during this period of waiting. We have compiled a list of some jobs you can engage in while you await yo...
The past year has seen a steady rise in the profile of delectable screen goddess, Hailliote Nyameye Sumney. Simply known as Haillie Sumney, this Canadian born talent is currently one of the hottest and most sought after faces in the Ghanaian entertainment Industry. Before her foray into entertainment, pretty Hailley was registered nurse back in the United States, but according to her, 'entertainment and TV has always been my passion and the saying goes, It;s never to late to follow your dreams'. About a year ago, she made her debut with leading Ghanaian Urban TV station. 4Syte Tv as a presenter and since then, her career and profile has grown in leaps and bounds. ...
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